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SABC and SuperSport at odds over rights restrictions for Lions rugby tour

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A ROW has erupted between the SABC and SuperSport over the rights to broadcast the much-anticipated inbound British and Irish Lions rugby tour.

In a strongly worded statement, the public broadcaster said it had rejected an offer from SuperSport to broadcast the Lions Tour on its licenced broadcasting services, as well as the terms and conditions it had accepted when sub-licensing content of other sporting codes from SuperSport. As a result, viewers would not be able to watch the matches.

At the heart of the issue is that the broadcasts would be limited to SABC 1, 2 and 3 and would exclude flighting on its other platforms such as Openview and via mobile and OTT services including the SABC’s online sports offering.

The SABC recently signed a signal distribution channel carriage and content agreement with eMedia Investments (e.tv, eNCA and Openview).

The first channel launched was the SABC Sport Channel which

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