SAUBC rebrands as African United Business Confederation, says President George Sebulela

STAFF REPORTER

THE South African United Business Confederation (AUBC) has announced its rebranding and repositioning, effective immediately, as the African United Business Confederation (AUBC).

This strategic decision is in response to popular demand and the economic development spurred by the vision of the African Union (AU) and the African Continental Free Trade Area (AfCFTA).

George Sebulela, President of the AUBC, expressed his enthusiasm, stating: “We are thrilled to embark on this new chapter as the African United Business Confederation. Our decision to reposition was driven by the demand from our members, partners, and the recognition of Africa’s immense potential as a unified economic force. We align ourselves with the AU’s Vision 2063 and the aspirations of AfCFTA, positioning AUBC as a force that will drive Africa’s economic development.”

The AUBC acknowledges the pivotal role played by the African Continental Free Trade Area (AfCFTA) in promoting intra-African trade, creating