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World Tourism Day 2020: SA Looks East For New Tourists In Bid To Boost Recovery

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THEBE MABANGA

SOUTH Africa will have to attract tourists from non-traditional international markets such as the Middle East and Asia to boost the recovery the of the tourism sector.

This was announced by Tourism Minister Mmamoloko Kubayi-Ngubane, who hosted a World Tourism Day event at Maropeng, Cradle of Humankind, West Rand, on Sunday.

World Tourism Day is a United Nations World Tourism Organisation (UNWTO) initiative observed annually on 27 September to highlight the sector’s contribution to the socio–economic development of nations, and the advancement of the global Sustainable Development Goals (SDG).

“The sector Is well positioned for recovery but we need to work hard at attracting new tourists and look at pricing to make products attractive,” Kubayi Ngubane told Inside Politics in an interview on the sidelines of the World Tourism Day event on Sunday.

The minister had earlier called on the sector to explore a two-tier pricing system, which

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