NETFLIX Inc is showing more African-made content and working with telecoms operators to make it easier for potential subscribers to make payments, a senior executive told Reuters ahead of its third-quarter results on Tuesday.
How does a big online streaming service like Netflix make inroads into a place like the African continent — where internet can be slow, expensive, and not everyone has a credit card?
The answer: working through the telecoms operators themselves – making a Netflix subscription a part of customers’ regular internet bill.
That and other strategies are all about ease of access, according to its head of programming for Africa, Dorothy Ghettuba:
“The business is excited about Africa and it’s putting every effort behind it and we are investing very seriously in it and then in terms of our strategy we have always said that we do believe that great stories come from everywhere and they
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