LONDON architectural studio Sybarite has paid tribute to Ferrari’s legacy in the car brand’s lifestyle concept store, which features a scarlet glass wall that recalls a racetrack and a terracotta facade that nods to its Italian heritage.
Revealed here in photographs shared exclusively with Dezeen, the store is arranged across a single open-plan floor in a 1980s building in Maranello, northern Italy, where Ferrari’s factory is located.
The opening of the store will coincide with the launch of Ferrari’s first fashion collection on 13 June, which has been designed under the creative direction of Italian designer Rocco Iannone.
Sybarite, which won the project in a privately held competition, was asked to create a retail environment to showcase the fashion direction and serve as a place for Ferrari Formula 1 fans to immerse themselves in the brand.
For the exterior, Sybarite created a colonnaded terracotta facade – a
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