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Prada mixes nostalgia and grunge for summer 2023 menswear

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Reconciling unusually high temperatures with the looks for next summer on Milan Fashion Week runways is becoming an exercise in cognitive dissonance.

While nodding to sustainability, designers are nonetheless proposing looks that don’t jibe with longer summer heat waves, and instead seem to be focused on customers who either live in northern climates, who can count on cool evenings or air conditioning, or who just don’t care.

Some highlights from Sunday’s preview of mostly menswear for Spring-Summer 2023:

PRADA’S GINGHAM NOSTALGIA

The Miuccia Prada-Raf Simons collaboration at Prada has been a proven success, generating recognizable pieces that grab attention and brand recognition from a distance. That is quite a feat for co-creators who joined forces just as the pandemic put the globe on lockdown, and which hasn’t quite loosened its grip.

The silhouette for next spring and summer is studied and refined, another easy read. It started with lapel-less suits

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