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Reluctant Twitter users, influencers and others are flocking to Meta’s new Threads app

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Celebrities, lawmakers, brands and everyday social media users are flocking to Meta’s freshly minted app Threads to connect with their followers, including many Twitter refugees tired of the drama surrounding Elon Musk’s raucous oversight of that platform.

But the real question is: Will they stay?

Instagram head Adam Mosseri said in a Threads post Monday that in the five days since its launch, 100 million people have signed up for Threads, which was rolled out as a companion app to Instagram.

Ann Coleman is among them. The 50-year-old, who lives in Baltimore, said she joined Threads after hearing about the platform from a comedian she follows on social media. She said she loves Twitter and has been using it for more than 10 years. She even met her husband there.

But Coleman, who is politically progressive, has been looking to switch to a new platform because of Musk’s political views

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