BY DAVID KOENIG
Airbnb will highlight rental listings that have received top scores from guests, information that the company’s CEO says will help bring hotel-like reliability to booking a house or room on the site.
Airbnb said that it will roll out what it calls “Guest Favorites” this week. About 2 million of the site’s 7 million listings will get the label.
It is unclear how hosts who don’t get the favored badge will react — they could lose bookings, or they might have to cut prices to compete. CEO Brian Chesky said he expects favorites to charge more than other listings.
Chesky acknowledges that the variety of properties on Airbnb creates uncertainty among renters. He said the unpredictability of listings is the biggest reason why someone would choose a hotel room over Airbnb.
“A lot of guests have described booking Airbnb, once they check in, it’s a moment of
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