abOVEnormal, a holistic fitness brand based in Johannesburg, announced the launch of BLACK Magnificence Month hybrid activities – through a series of virtual events and social media campaigns for the whole month of July to celebrate and put a spotlight on black excellence in its many forms, from food, fashion, film, comedy, dance and style, music, literature, theatre to poetry.
These are virtual events that will energize, educate and entertain everyone throughout July – all the while honouring and celebrating black culture in South Africa despite the sombre mood imposed upon us by the COVID-19 pandemic.
According to Masingita Masunga, abOVEnormal ambassador and the celebrated South Africa’s TV host, motivational speaker and philanthropist, BLACK Magnificence Month will be used to commemorate the invincible and triumphant spirit of black people while appreciating and ‘asserting our value, ability and excellence.’
The project is organised by abOVEnormal, in partnership with different stakeholders and will introduce and celebrate BLACK Magnificence Month in an effort to honour
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