COVID-19 has left an indelible mark on the fashion industry. It has forced the designers to rethink and reimagine new concepts and go beyond the usual with fashion shows going digital.
For very long-time fashion shows have been a staple event for every fashion lover.
However, with lockdown restrictions and coronavirus cases going up in India, Lakmé Fashion Week went digital for the first time.
The virtual event went live on a high-tech virtual platform specially created for the show.
This season too, the platform showcased innovations with several new, disruptive formats.
As a response towards the current pandemic situation, the focus of the renewed Lakmé Fashion Week was to support the designers and artisans through a virtual showroom, keeping sustainability at the forefront, connecting buyers and consumers to the beauty and fashion industry and thereby creating demand for the growth of the industry.
https://83715acdde9b6370f2829edb58c6e014.safeframe.googlesyndication.com/safeframe/1-0-37/html/container.html The Lakmé Fashion Week also
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